It gives details on the 10 key digital marketing models, so you get the most relevant marketing models for your business.
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Because of this, we've just produced a new guide free for all members on digital marketing models specifically.
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For example, our own RACE model is designed specifically for digital marketing. Some marketing models are digital-focused while others apply equally to digital and traditional forms of communication. In the Essential Models guide, we have selected what we see as the classic, most popular models that have stood the test of time and we think are still relevant in today’s era of omnichannel marketing. Our popular guide lists 10 models that can be used by marketing professionals and students for digital audits, planning and strategy.Īccess the Digital marketing models guide Which are the most popular marketing models? So many marketing models have been developed over the years, that it can be overwhelming to know what to use and when.Ī few years ago now, I was talking to marketing consultant and trainer, Annmarie Hanlon about the power and challenge of using planning models and we decided it would be good to collaborate to create a free guide where we picked and explained the most useful, practical models for students and professionals alike to share.ĭownload free, Basic member resource – Digital Marketing Models Guide Over the years, many models have been developed and some are academic rather than of practical application in the "real world". I think most would agree that models are useful "Mind Tools" to structure thinking and communicate a strategy, but there's a problem. They're also great for communicating the purpose and reason behind a strategy you are pursuing. We believe a clear, simple model gives us a framework to assess how we're doing things now compared to our competitors and plan growth strategies for the future.
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You may have noticed we're fans of using practical models as tools to support marketing strategy development.
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most useful marketing model? Download our free marketing models guide and learn how to apply them in your strategy and planning